Press coverage: WSP Future Cities #2

Coverage on my involvement with Future Cities on Womenswear Buyer online:

Press coverage: WSP Future Cities

Brilliant coverage this week for Future Cities in Dagens industri, Sweden's answer to the Financial Times, plus one of my pieces on the front page, which I'm very pleased about.

I stupidly left my camera cable in London so catwalk shots from yesterday's show will be delayed until tomorrow - keep an eye out!

Future Cities collaboration for WSP

Sustainability has been an important issue for me ever since I launched Amy Hall in 2010. In many ways it was one of the reasons I started the brand in the first place: a reaction against the mass production that is rife in the fashion industry. It was and still is hugely important to me that all of my pieces are handmade and the best quality possible.

Which is why, when I was approached a few months ago by engineering consultancy WSP and asked to participate in an international fashion project as part of their Future Cities campaign specifically to raise awareness of sustainability, I leapt at the chance.

The plan was to invite a designer from each of the six countries (UK, USA, Germany, Sweden, South Africa and Australia) involved in Future Cities to represent their own city and design three garments in keeping with themes set by WSP. The themes represent some of the critical issues that need to be addressed in order to deliver sustainable future cities.

My three themes were buildings, regeneration & energy. From May to August I spent a huge amount of time researching the themes, experimenting with a vast array of materials and then creating the three pieces.  Yesterday we all flew to Sweden and in a few hours' time all of the pieces from each of the designers will come together and be shown for the first time to a huge audience on a catwalk in Stockholm. This is incredibly exciting, not least because it will be the first time my work will ever have appeared on a catwalk.  Needless to say, I'm feeling a little bit nervous....!

WiFi permitting, I'll be live-tweeting images from the event this afternoon, so keep an eye on our twitter feed for a first glance!

Over the next few days I will also be uploading images and video of the whole process, showing how each of the pieces came together.

SS13 shoot - behind the scenes

Yesterday, in the midst of all the London Fashion Week madness, we shot the Spring/Summer 2013 lookbook.  It was a fantastic shoot, with all of the pieces looking absolutely stunning on our gorgeous model Roxanne (who you might recognise from the current series of Sky Living's Britain and Ireland's Next Top Model).  I thought I'd share a few sneaky behind-the-scenes shots with you all, but watch this space for the final looks....

Amy Hall now on sale in Wolf & Badger Dover Street

Some of you may be aware that Wolf & Badger opened a new branch earlier this year.  They now have a rather fabulous boutique on Dover Street in Mayfair with some pretty cool neighbours, including Dover Street Market.  Selected pieces from the A/W 2012 collection are now available to buy in the Dover Street store (one of the pieces on sale is the Siku sweater pictured here).  It's an amazing space, so pop along and have a browse.

Vogue Fashion's Night Out, 6th September 2012

Next Thursday, 6th September, is Vogue's Fashion's Night Out. Wolf & Badger will be running a competition in their Dover Street store to win, among other things, a pair of our Tomkin wristwarmers. Come along and try your luck! See you there.

Recent press coverage: WWB online

Womenswear Buyer online recently featured the new collection for A/W 2012 alongside an article on our forthcoming launch at the Dover Street branch of Wolf & Badger. You can read the article in full here.