Editorial in British Vogue, October 2014 issue

Latest press coverage: British Vogue, October issue

The October issue of British Vogue has finally landed and we're all pretty excited to have a couple of our mohair knits featured in 'The Craft', a fashion story styled by Fran Burns, shot by Karim Sadli and featuring model of the moment, Natalie Westling. Don't forget to pick up your copy to see the rest of this beautifully shot editorial.

To see the autumn/winter 2014 collection, click here, to shop, click here. Click on image below to view it in full.

Interview with Haute Living

Here's an interview with me that US magazine Haute Living published earlier this year:

Amy Hall originally trained as a photographer before realising knitwear design was her true passion and undertaking a summer course at Central Saint Martins. In 2010, the London based Hall established her own label and launched with a collection of women’s ready-to-wear knits, all hand-made from her Dalston based studio. Hall’s popularity spread like morning sunlight with fashion bible, Vogue, hailing Hall’s knits “as the only clothes to wrap up in this winter.” Haute Living caught up with the woman who has helped make wool, cool:

Why do you think that Londoners love Amy Hall? Over the last few years customers have become more concerned with provenance and spend their money more shrewdly. Quality and longevity are also important factors so, because our pieces are handmade in London, using carefully sourced natural fibres that are predominantly British, our customers know they’re making a sound investment. Our designs have a strong silhouette but are classic so won’t date and, if well cared for, should last a lifetime.

Can you tell when something is going to sell well? We have a signature cocoon cardigan shape, that despite being slightly re-worked each season, never fails to do well. Women find them incredibly easy to wear and they’re flattering and warm. They’re great trans-seasonal pieces too. One customer told me the other day that she feels like she’s being enveloped in a hug when she’s wearing hers!

What do you love most from your Spring-Summer 2014 collection? The one piece that seems to get the most ‘oohs’ and ‘aaahs’ at the moment is the Alum mohair sweater. I’ve actually already worn mine to death as it looks great with everything. It is incredibly soft and tactile and invites people to touch it. The Brighstone cardigan is also doing well.

What do you like about Londoners’ style? Londoners aren’t afraid to be completely bonkers and generally don’t care what anybody thinks of them. They dress for themselves and, for the most part, have an excellent sense of style. 

How much of your wardrobe is from Amy Hall? I have to admit it’s beginning to take over! We’re now on our eighth season so the number of pieces that have found their way into my wardrobe is increasing all the time. My husband and I have a one bedroom flat and we share a single wardrobe, but some of my bulkier knits are definitely encroaching on his space. I’m lucky he’s so tolerant….

Were you always so sure about your sense of style? I was in the sense that as a teenager I wore some pretty ridiculous things that nobody else in my year at school would be seen dead in, but I’m not sure you would have called that style! But over the last few years I’ve refined my wardrobe (at least non-knitwear wise) and know what suits me. But I don’t think you could pigeonhole my style, either. It changes according to my mood.

You have lots of A list fans… Yes. Broadcaster Anita Rani (BBC’s India/China/Russia on Four Wheels, Channel 4’s Four Rooms) wore pieces from my AW13 collection throughout her recent Russia on Four Wheels documentary. Journalist Polly Vernon is also a recent convert, as well as US TV presenter Alicia Quarles and Swedish singing sensation, Neneh Cherry.

How do you like to relax? With a big pile of glossy magazines, a good book and a glass of red wine.

Vogue Fashion's Night Out, 6th September 2012

Next Thursday, 6th September, is Vogue's Fashion's Night Out. Wolf & Badger will be running a competition in their Dover Street store to win, among other things, a pair of our Tomkin wristwarmers. Come along and try your luck! See you there.

French Vogue Vs Wham!

I'm a bit late with this, as it came out earlier this month but I wanted to share it for a couple of reasons, one because I just love it - Emmanuelle Alt from French Vogue + Wham! = what's not to like? But also because it's rare to see a magazine editor jumping around like a nutcase, let alone an editor of Vogue. It's refreshing/hilarious to see that she has a sense of humour and can laugh at herself and made this video to mark the re-launch of the Vogue Paris website.