Gorgeous women in their gorgeous knits

As a New Year project we're gathering together photographs of our customers wearing their various incarnations of our most popular style, the cocoon cardigan. Part snuggly cardi, part coat, they never fail to be a hit every season and (in the UK at least) are a wardrobe essential about 85% of the year. As you can see here, they go with everything and are extremely flattering. If you have one and want to be included in the project, please send us a photo of you in yours!
Below: Grace Woodward, Hannah Rochell, Anita Rani, Amelia Evans, Kim Taylor Bennett, Neneh Cherry

Autumn/Winter 2013 lookbook shoot: behind the scenes

Last weekend saw yet another lookbook shoot fly by. We worked with a new photographer this season, Alyssa Boni and the team had a great day in her studio in Kentish Town. Elina, our model, made everything look sensational and while things are pretty hectic as London Fashion Week looms, we're all super excited about showing off the new collection for Autumn/Winter 2013.

Below are some shots from Sunday - Ellie Tobin working on make-up, Kim Taylor Bennett shooting a behind-the-scenes video and finally, Alyssa and I working on the edit with a well-earned glass of wine.

ASOS Marketplace shoot, AW11

We spent Saturday morning photographing the AW11 collection on Columbia Road in East London for ASOS Marketplace. It's deserted on a Saturday, which makes it perfect for a shoot.

My friend, broadcaster & journalist Kim Taylor Bennett, very kindly agreed to model the collection despite having had very little sleep (she had been busy watching The Killers alongside Prince Harry the previous night)! The weather was a bit overcast but managed not to rain (thankfully) and the light was surprisingly lovely to shoot with.

Keep an eye out for the collection on ASOS Marketplace, it will go on sale in late August/early September.