La Muse

I've been in Switzerland over the last few days and finally had the opportunity to visit our newest stockist, La Muse in Geneva. It's a lovely store on a picturesque street in the old town. The owner, Viola (pictured below), showed me some of the beautiful pieces she stocks by other British brands such as Lara Bohinc and Nicholas Kirkwood as well as some highly covetable dresses in technical fabrics by new Swiss brand Huber Egloff.

We chatted over coffee about Viola's philosophy for her boutique and her buying strategy - she doesn't follow trends or allow herself to be distracted by bestselling pieces, but instead buys from the heart and goes for what she really loves. She understands her customer and knows that they expect exceptional quality from independent brands with a strong story behind them.

I took the opportunity to deliver Viola's SS14 order in person (including the Brighstone cardigan & Springvale t-shirt) and also gave her an exclusive preview of the new AW14 collection.

Summer knitwear, in miniature

We haven't shown at London Fashion Week this season in order to focus our energy on other projects (to be revealed...). Instead, a few lucky journalists across London will have received a miniature 'Springvale' mohair t-shirt in the mail over the last few days. Tatler's 'Front Row Fox' particularly liked his (you can see him appreciating it in the bottom image).

Here it is, with the human-sized version (worn with 'Luccombe' skirt):

Our latest collection, Spring/Summer 2014

London Fashion Week is nearly over for another season and autumn is very obviously here, but we've just unveiled our new collection for Spring/Summer 2014 and we're very excited to be sharing it with you. To view the full lookbook, click here.

This season Amy was heavily influenced by the dramatic British coastline and has named each piece after bays and beaches on the Isle of Wight where she grew up. The palette reflects the bleak yet beautiful colours of the coast in the early Spring months: grey, heather and sand with a touch of blue. The main yarn used this season is a British blend of wool and silk which has a rustic feel, perfect for our slightly schizophrenic seasons, particularly during the transitional Spring months.