I've been in Switzerland over the last few days and finally had the opportunity to visit our newest stockist, La Muse in Geneva. It's a lovely store on a picturesque street in the old town. The owner, Viola (pictured below), showed me some of the beautiful pieces she stocks by other British brands such as Lara Bohinc and Nicholas Kirkwood as well as some highly covetable dresses in technical fabrics by new Swiss brand Huber Egloff.
We chatted over coffee about Viola's philosophy for her boutique and her buying strategy - she doesn't follow trends or allow herself to be distracted by bestselling pieces, but instead buys from the heart and goes for what she really loves. She understands her customer and knows that they expect exceptional quality from independent brands with a strong story behind them.
I took the opportunity to deliver Viola's SS14 order in person (including the Brighstone cardigan & Springvale t-shirt) and also gave her an exclusive preview of the new AW14 collection.
We chatted over coffee about Viola's philosophy for her boutique and her buying strategy - she doesn't follow trends or allow herself to be distracted by bestselling pieces, but instead buys from the heart and goes for what she really loves. She understands her customer and knows that they expect exceptional quality from independent brands with a strong story behind them.
I took the opportunity to deliver Viola's SS14 order in person (including the Brighstone cardigan & Springvale t-shirt) and also gave her an exclusive preview of the new AW14 collection.
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