I'm going to start doing a
series of quick interviews with collaborators and supporters of the brand.
I've decided to start with
self-proclaimed 'maximalist' Joshua Castro, who is store manager for our
stockist, Wolf & Badger and has worked with us a great deal since we
joined the W&B family earlier this year (see him pictured below with me, in the Notting Hill
branch):
Wolf & Badger has been described as one of the top 10 shops in London,
despite only having been established for 2 and a half years. What do you think
is the secret to its success?
All the
amazing designers that we have and the constant change of stock keeps interest
levels high.
On a
day-to-day basis, what does your role at W&B entail?
Day to day
running of the stores, supporting designers, merchandising...
Which
designers do you personally wear?
Margiela,
Dries van Noten, Lanvin and Bathing Ape - Nigo (founder of the brand),
completely changed the face of fashion marketing - he is an absolute
genius!
Many
people who’ve worked with you have commented on how much they admire your
personal style. Who or what do you think is your greatest inspiration?
Having
good fashion history knowledge
What do
you think is the key to good personal style?
Knowing
yourself
Where in
London do you like to shop?
Small
independent stores
What is
the most valuable fashion advice you’ve ever received?
Always
take off the last accessory that you've put on (not that I ever do that, I
always just add another one instead! I am a true maximalist).
The phrase
‘style icon’ is bandied about a lot these days, who do you think deserves to be
called a true style icon and why?
The women, like Iris Apfel,
that Ari Seth Cohen photographs for Advanced Style are my icons because they
have the most evolutionary style.
What
advice would you give to someone hoping to work in fashion retail?
If you're prepared to put
in the hard work it is very fulfilling. It is always a lovely feeling to help
somebody look their best.
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