ASOS Marketplace: the LAUNCH!

ASOS finally launched their new concept, Marketplace yesterday afternoon. You can see the collection in it's entirety here - feel free to "like" any of the pieces in the collection by clicking the heart.

It wouldn't be fair if we didn't give you the final image of the countdown, so here it is, the dramatic and extremely cosy Possum cape:

ASOS Marketplace: the countdown #7

The ASOS Marketplace launch is nearly upon us! Just in time, too, as there are only a couple of shots left for our countdown.

Today we're previewing the Monkey scarf & Squirrel wrist warmer set. These will keep you warm while you stay tres chic!

ASOS Marketplace: the countdown #6

This morning I bring you image no. 7 in the ASOS Marketplace countdown... It's the Bunny shrug in Charcoal Grey, looking very chic teamed with high waisted trousers:

Another knitted lamp....

I was strolling back from an interesting meeting a couple of hours ago and spotted this lamp in my neighbour's front garden. Totally random and absolutely brilliant. That's the second knitted lamp that has come to my attention! Does anyone know of any more?! If so, please send pics my way - I reckon this could get interesting....

ASOS Marketplace: the countdown #5

Next up in our ASOS Marketplace countdown... It's been getting a lot of love this week and (not surprisingly) is rapidly becoming a bestseller!
Shot no.6, of the Beaver hat in Charcoal grey, is definitely one of my absolute favourites:

Lovely

I don't know how it's taken me a week to stumble across this (evidently my Google alerts thing isn't working hard enough) but I've just discovered this very sweet blog post about the current collection on Chuck's Miscellany. You can read it here

I particularly like the drift from Annie to Amy Hall. Why not?!

ASOS Marketplace: This is the story of Beaver hat by Amy Hall

ASOS Marketplace have done a blog post today on how the Beaver hat came about. You can read it below or click here

“I was preparing for a product shoot and knew that I needed one extra accessory to complete the collection. As it was an ‘extra’ I started playing around with baby hat patterns – but supersizing the designs, so the whole piece became almost humorous, it was so big. I added matching pom poms and bobbles to tie it in to the complete range, and the beaver hat was born. Once it was complete, the scale and grey colour way vaguely reminded me of a Viking Helmet, but the hat has become one of my best sellers. I now absolutely love it, especially as it came about in quite a serendipitous way”

ASOS Marketplace: the countdown #4

Sorry for the prolonged silence over the last few days. I've been sourcing yarn for the next collection in Shrewsbury where there is very little WiFi available. To make up for it, I bring you two shots today!

Image no.4 in the ASOS Marketplace countdown: the Fox jacket in Charcoal (and my, what a lovely bike that is, too). For image no.5, we have the small but incredibly warm Squirrel wrist warmers...

ASOS Marketplace: the countdown #3

Image no.3 in the ASOS Marketplace countdown is here! Today it's the Mink snood in Mulberry, looking very sophisticated paired with a camel coat.

ASOS Marketplace: the countdown #2

Next up in our ASOS Marketplace countdown is one of my personal favourites, the Monkey scarf, which was also featured in Grazia this week!

ASOS Marketplace: the countdown

Leading up to the launch of ASOS Marketplace I'll be previewing some of the images we shot the other week especially for the site. First up, Beaver hat in Coral (exclusive to ASOS Marketplace).

Let me know what you think!

Gracias, Grazia

In this week's Grazia there's a double page spread on ASOS Marketplace in the '10 Hot Stories' section. The lovely Monkey scarf has (of course!) been included as a must-buy item. To buy yours, click here

ASOS Marketplace launches mid-November - watch this space!

Knit a Neuron

I finally have a minute to sit down and write about my meeting a very interesting bunch of people 2 weeks ago. I went to the Wellcome Trust on Euston Road to meet a group of knitting neuroscientists (!) from UCL who have formed a collective called 'Knit a Neuron'. Rather than attempt to sum up what they're about myself, I have cheated and taken some of their blurb from their site:

"Knit a Neuron is a collaborative, knitting, art project. We want you to pick up your needles and hooks to creates hundreds of woolly brain cells. We'll sew them all together to create a fabulous brainy artwork. Once it's done, the woolly brain will go on tour to raise funds for the Head Injury Therapy Endowment Fund and will have a permanent home in the University of Bristol's brain imaging centre, CRIC (Clinical Research Imaging Centre) opening later this year.'

Despite being slightly intimidated by being surrounded on all sides by very clever scientists, the event was really fun. After all, I always enjoy knitting with an accompanying glass of wine. But the most impressive/odd (depending on your point of view) thing to happen that evening, was Adrian (the one I call my boyfriend) learning how to knit on his first try. Now I know I'm not a bad tutor, but that was pretty ridiculous. He might not be so happy about my sharing that with you all, though...

To find out more about Knit a Neuron, or to get involved, go here