Tuesday, 25 March 2014

The 'Alum' and its namesake

We have been sharing with you some of the inspiration behind the S/S 2014 collection and thought we'd end with this lovely vintage postcard below, which depicts Alum Bay on the Isle of Wight. 

As one of the more dramatic coastal locations on the island, Alum Bay is one of the island's main tourist attractions. One of the most popular things to do there is fill tiny novelty glass jars with the various coloured sands which come from the cliffs, which (as far as we know) are unique to the area. Another is the terrifying cable car which takes you down the steep cliff to the beach below.

The luxurious 'Alum' mohair sweater takes its name from this stunning island location. Alum has been made using a blend of super-soft mohair and silk, which is perfectly suited to our lengthy Springs and Autumns and has already become a bit of a best-seller so far this season.

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