I got very excited when we had our first British Wool Week last year - it's not exactly the sexiest sounding thing in the world, but with so many big name designers getting involved, it really helped to elevate the status of wool from being seen as something a bit boring and utilitarian to an incredible versatile fibre that can be used to create extraordinary, beautiful clothes that will last AND keep you warm.
There are a whole host of activities and events going on next week, our second Wool Week and you can find out more by visiting the Campaign for Wool's website.
The thing I am most looking forward to is the Wool Modern exhibit showing at La Galleria on Pall Mall, throughout September. Among the big name designers exhibiting are Alexander McQueen, Christian Lacroix, Courreges, Erdem, Lanvin and Viviene Westwood as well as smaller names like Louise Gray and Craig Lawrence. To find out more about it go here - it's worth it for the amazing morphing sheep [I took the liberty of nicking the above images from their site for your viewing pleasure - I hope they don't mind....].